About LUCKYLION
British precision. Regional insight.
A strategy-led creative consultancy built on one belief: clarity comes before communication.
Rafei Barakat
Creative Director
Rafei trained in the UK at a time when British creative thinking was at its most rigorous — when an idea had to survive a brief before it earned a budget. That formative period shaped a belief he’s never abandoned: the most expensive thing a brand can do is communicate without clarity.
With a background in acting and storytelling, and a natural instinct for both creative and commercial thinking, Rafei approaches communication from both sides of the table — understanding not only how ideas are crafted, but why they matter to the business behind them.
He moved to Dubai with a specific problem to solve. Not “how do we produce better content” — but “why do so many great companies communicate so poorly?” The real issue wasn’t production quality. It was the absence of strategy behind it.
LuckyLion is the business he wished existed when he arrived.
Lucy Cook
Executive Producer
Lucy Cook is an award-winning Executive Producer whose career has taken her across the UK, Europe, the United States, and the Middle East, working with global broadcasters, international brands, and government entities. Over the years she has built a reputation for leading productions that combine creative ambition with calm, thoughtful execution.
At LuckyLion, Lucy leads production from brief to delivery, guiding projects with the steady leadership that allows great ideas — and the people behind them — to flourish. She believes the best productions are built on trust, communication, and collaboration, bringing together talented teams and creating the environment where everyone can do their best work.
Her experience spans commercials, branded content, documentary, and large-scale events. Whether overseeing international campaigns or fast-moving productions on the ground, Lucy brings the same approach to every project: thoughtful planning, strong relationships, and a deep respect for the craft and the people behind it.
Based between Dubai and London, Lucy is known for the way she leads — with clarity, kindness, and the quiet confidence that makes ambitious productions feel not only possible, but seamless.
What we stand for
Values that shape every frame.
Creativity
Creativity lives in our people as much as in our projects. Our role is to harness it — shaping ideas into bold concepts that communicate with clarity and purpose.
Trust
Trust is built through consistency and clear communication. Every promise honoured, every detail handled. Our clients come back because they know exactly what they're getting — a team fully invested in the outcome.
Being Heard
The best ideas start with listening. Before we create anything, we take the time to understand your audience, your ambition, and what success really looks like.
Transparency
No hidden agendas. No smoke and mirrors. From early ideas to final delivery, you see the thinking, the process, and the decisions that shape the work.
Our journey
Eight years. Ten milestones.
The idea for LuckyLion begins in London. Two creatives exploring a simple belief: storytelling should lead with strategy, not just aesthetics. The early focus is on documentary storytelling and script development — shaping narratives long before production begins.
LuckyLion launches in London, working across documentary development and scripted storytelling for series and feature projects. From the beginning the philosophy is clear: story first, production second.
As the world shifts, so does the studio. LuckyLion expands into animation and remote production models, adapting to a rapidly changing industry. The experience reinforces an important belief — creativity isn't limited by format, only by ideas.
LuckyLion moves into corporate film, branded storytelling and commercial videography, partnering with businesses that want more than just production — they want communication that works.
During the pandemic, a new opportunity emerges. LuckyLion expands into Dubai, recognising the region's growing appetite for strategic, story-driven creative work. What begins as an experiment quickly becomes a second home.
Major campaigns for the UAE's leading names. Real estate. Luxury. Culture. Government. Our work starts appearing in places that matter — and winning the attention they deserve.
Film, animation, photography, documentary. Triple capacity. One creative direction. LuckyLion becomes less of a company and more of a creative ecosystem.
Artificial intelligence enters the studio. Not as a shortcut, but as a creative accelerator — helping ideas evolve faster, explore further, and scale in ways traditional production never could. We start speaking in algorithms as fluently as we speak in frames.
International reach. Clients across the GCC, UK and Europe. LuckyLion begins operating beyond borders, bringing its strategy-led approach to brands across multiple markets.
Events and Creative Consulting divisions launch. 100+ projects delivered. Strategy, technology and storytelling now working as one. The work speaks for itself — and still, we're only getting started.
